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Brand values

Two women taking a selfie with Haugesund city in the background
Haugesund.
Photo: Geir Øyvind Gismervik / visithaugesund.no

Forms the basis for all communication and behaviour.

Fresh

Freshness, healthy, clean, unspoilt, refreshing, cool, vital, alive, crisp, marine

Real

Natural, authentic, genuine, honest, unpretentious, rough

Adventurous

Surprising, curious, exciting, active, undiscovered, varied

Open-minded

Open, liberal, informal, direct, egalitarian