Target group

Skiing at Dyrhaugsryggen Skiing at Dyrhaugsryggen
Skiing at Dyrhaugsryggen.
Photo: Johan Wildhagen - Visitnorway.com

Explorers

What they look for

Norway’s target group is explorers. Their main motivation for travelling is to explore new territories; nature, culture, local life, food and traditions. They also want to gain new energy and to broaden their horizon.

Who they are

They tend to be well educated, are seasoned travellers, technology savvy and travel without children.

Within this target group there are two sub segments:

Active explorers:

This group tends to favour physical active experiences in nature such as hiking, cycling, fishing etc. They are usually found in markets closer to Norway.

Curious explorers:

This group seeks more cultural content in addition to nature experiences and favour sightseeing, roundtrips and city trips. They look to increase their cultural capital.